La vache qui rit®

For over 100 years, La vache qui rit® has been bringing smiles to people around the world. A true cultural and pop icon, the brand embodies timeless positive values: conviviality, joy, sharing and connection across generations. Artists, designers and illustrators naturally gravitate toward its legendary smile, elevating the brand to the status of a universal muse.

Warm, expressive and unmistakably feel-good, La Vache qui rit® lends itself effortlessly to a wide range of categories including apparel, tableware, home textiles, décor and games.

Each one offers an opportunity to develop licensed collections that are joyful and unifying — perfectly reflecting this iconic brand that continues to bring generations together through laughter and good humor.